Warmest greetings,
Each year, the Self Denial Appeal offers us, as citizens of the Kingdom of God, a sacred opportunity to prayerfully consider how we can bless others through sacrificial giving.
Last year, 2025, your generosity raised US$20,320, an increase of 7.7% on the previous year (2024). Because of your compassion and commitment, hundreds of lives around the world have been touched by the love, hope, and practical care.
Thank you for your faithful support.
This year, we are prayerfully aiming to raise US$21,850, a further increase of 7.5%. This is an ambitious goal, but one that reflects our desire to continue participating in God’s mission beyond our own borders.
There is, however, another reason to give with gratitude. Did you know that our territory receives almost eighty times this amount from partners around the world? That is amazing!
Their generosity enables us to sustain and expand our mission in Bulgaria, Georgia, Moldova, Romania, and Ukraine. We are deeply grateful for those who invest in the ministry of the Eastern Europe Territory, and our giving is one way of joining this beautiful cycle of generosity within God’s global family.
Motivated by Love
This year’s Self Denial resources, produced by the Australia Territory, highlight the transforming ministry of The Salvation Army in Fiji, Rwanda, Malawi, and Sri Lanka. These stories remind us that we belong to a worldwide movement and that supporting one another in love is part of our Kingdom calling.
Through these videos, we will see how God’s love, expressed through the mission of The Salvation Army, empowers individuals, restores communities, and proclaims the Good News of Jesus in places where hope is desperately needed.
Our theme for 2026 Self-Denial is Motivated by Love, drawn from 1 Corinthians 16:13–14 (NIV): “Be on your guard; stand firm in the faith; be courageous; be strong. Do everything in love.”
This theme calls us to an active and courageous faith—to grow, to care, to contribute, and to commit—motivated by love, because God is love. This is the very heart of the Self Denial Appeal and the way Kingdom people live for King Jesus.
Love is never passive.
Love sacrifices.
Love gives.
Love transforms.
Just as Christ laid down his life for us, we are called to give selflessly for the sake of others, especially for communities where poverty, conflict, or limited resources hinder the growth of ministry and mission.
Every Self Denial gift makes a difference. Every sacrifice becomes a blessing. Every act of generosity helps share the hope of Christ with someone in need.
May I encourage you to prayerfully consider making a sacrificial gift this year in support of missionary service?
Thank you for your faithfulness, your generosity, and your partnership in God’s mission.
Motivated by love, let us give so that others may live, hope, and encounter Jesus.
God bless you.